What is Endorsement Behavior?

The simple meaning of Endorsement is the action of endorsing someone or something. An endorsement is also a form of approval or social support. For example, celebrities give an endorsement to politicians if they think you should vote for them.

When celebrities do commercials for products and services they are doing an endorsement of the product and giving the product or service their approval by putting their fame and name behind it. Also when you write a check and sign it you are endorsing it. (Ahmed, R., Seedani, S., Ahuja, M. and Paryani, S., 2015)

Behavior Endorsement In The Field Of Psychology.

  • Endorsement exists in the field that people are not aware of, for instance, an ‘Endorsement’ in psychology indicates that a registered psychologist has qualifications in a particular area of practice.
  • A psychologist with an area of endorsement practice has a minimum of eight years of university training and supervised experience in that area of practice endorsement. Such as

Clinical Psychology.

It is the psychological specialty that provides continuing and comprehensive mental and behavioral health care for individuals and families.

Health Psychology.

It is a branch within the field of psychology that focuses on how social psychologists and biological factors come together to influence human health.

Sports and Exercise Psychology.

The study of mental and psychological factors that influence and are influenced by participation in any sport, exercise, or physical activity. 

Political Leaders And Celebrity Endorsement.

Politicians and Celebrities are under constant stress of endorsement

Political endorsement is the declaration of one’s personal or group of an elected official or a candidate. If an individual or a group endorses a presidential candidate, they are voicing to support them.

Celebrity endorsement is the promotion of a service or product by a celebrity or an influencer for example; a professional football player may endorse a specific brand of sports footwear or a fashionista will endorse a few specific brands of clothing or other items.

When a celebrity endorses a political leader, candidate, or a group it is then known as political celebrity endorsement where the celebrity or the influencer declares that they support the particular endorsed party or individual willingly.

When this particular action is taken people tend to show behavior similar to sheep. They will blindly change their beliefs and will go on the same plane as the celebrity they have liking towards. And this is done so that the support political bodies receive is multiplied by their original supporters with the celebrity and their followers which tend to be in hundreds of thousands and even millions. And for this endorsement celebrities are sometimes highly paid by the political candidates or parties as it is for their benefits.

This affects the common people in many ways as such kinds of endorsements spark a change of personality other than the original personality in people.

People tend to imitate factors like clothing, postures, speech, and sometimes in extreme cases even the way they look and the color of skin which is not a healthy choice for anyone. The factors are the same with behavior in people when someone endorses a certain kind of behavior we are most likely to try, to implement that kind of behavior in ourselves,

For example: from childhood it is endorsed those good table manners, respecting the adults, not using foul language, are an example of good behavior, on the other hand, some kinds of behavior are not endorsed but opposed like expressing our anger towards our parents, not wanting to do something our guardians want us to do and sleeping late and considered as bad behavior.

So this creates pressure to always apply good behavior in our personalities and do not endorse any other kind of behavior. But now as the times are changing people are much more outspoken about what they feel and break the sheep behavior pattern and follow their own beliefs. When celebrities do commercials for products and services they are doing an endorsement of the product and giving the product or service their approval by putting their fame and name behind it. Also when you write a check and sign it you are endorsing it. (Ahmed, R., Seedani, S., Ahuja, M. and Paryani, S., 2015)

Conclusion.

In conclusion, any kind of endorsement by its celebrity, political, behavioral, or psychological affects one’s mind, behavior, and personality. It also hampers their decision-making process and is influenced by thoughts of someone else other than their original thoughts. Also, change their behavior other than what they behave like.

This makes a person lose their originality and not be himself but becomes what someone else wants them to be for their benefit. 

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